Purina Pro Plan “When we first got the board from the agency, I started to look through my resourcing rolodex of 2500+ editors, compositors, designers and colorists to see what reels and what software could compliment the large-scale vision for this package of broadcast and social content.”

Goldsmith was able to present the agency with not only a bid that was matching the budget for those deliverables, but an approach and methodology of a team that included editors, clean-up, color, audio, and a dedicated EP, all with decades of experience, that could remotely and through 4-wall, offer an 8-week flat back-and-forth for both Golin and the client with unlimited revisions as this content and story were shaped for the talent, agency, and client’s approval.

“As we got closer to production I decided to be on-set for anything that was needed to help the shoot go smoother,” Goldsmith continued. “I onboarded an amazing Executive Producer, Rene Steinkellner, enabling us to start the post-production portal, kick off all our independent contracts on Teams and make sure they had a virtual pow-wow about each days footage, so nothing was left un-asked.”

“I have been in this biz for a long time and I can say hands down this was one of my most fun projects I have worked on,” said Steinkellner. “The agency, the content, and the that team Megan and Derek assembled was so talented and we had so much fun creating these video’s and had a lot of laughs along the way.” FULL PRESS HERE